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Want to hear a secret? Coming up with fresh content is tough sometimes. So, over the weekend I went scrolling through my blog for something that might spark inspiration. I came across an old post about how readers can support an author’s new book. That’s TIMELESS! So, this week on Facebook, Instagram, and Twitter I shared one tip a day. Below I’m sharing them all again as a reminder about how you — the READERS — are an author’s best asset!
TIP NO. 1: SHARE
Imagine that you see on Facebook, Twitter, Instagram, Pinterest, etc. that one of your favorite authors has a new book coming out. You squeal with excitement into your phone or tablet. You spend the morning fist-pumping because that brand new contemporary romance e-book you’ve been waiting for is on sale for $0.99. Go all “Extra! Extra! Read All About It!” with that post and share! All social media platforms have Share tools built right in, so use them! Make that book news go viral!
TIP NO. 2: REVIEW
One of the best things you can do for a book’s success is review it! The more reviews a book receives, the more likely it is to be featured on lists curated by sites like Amazon, Goodreads, etc. Like above, be sure and SHARE your review once you’ve written it. Repost on your blog, social media, etc. Not sure what should be included in a review? The most helpful reviews often include a short plot review, your reaction (what you loved about it, what surprised you, which characters resonated with you, etc.), and maybe a comparison to other popular books so readers know what to expect. But please if you must include details that others might consider to be spoilers, be sure to say that upfront so readers can choose to continue or not.
TIP NO. 3: CREATE
I’ve seen you guys out there….you’re so creative! Use those skills to create visuals with your favorite line(s) from the book. Below is one I created and shared after reading a new favorite, The Hideaway, by Lauren K. Denton. Even if you don’t consider yourself handy with design, there are tools out there that make creating memes and social cards super easy-peasy. Canva and the Ripl app are two that I’ve used and find super easy and fun. These become like free advertisements for books! And, remember to always tag and/or link your creations back to the author or buy page for an easy connection point.
TIP NO. 4: TALK
“Hey, read any good books lately?” Yes, you have! Chat about your favorite books and authors with friends and family. Once this crazy time of social distancing is over, chat over coffee with friends, the Sunday family dinner table, the PTA meeting, at the park with other moms, to your dentist in between opening wide, when your UPS guy is waiting for your signature, in the long grocery store line, while huffing and puffing on the treadmill, while browsing at your favorite book store, to the librarian (ask them to get it; they might just seek out the book if they don’t already carry it!), or even your babysitter while you’re trying to figure out the latest payment app she’s using now. Use your voice!
TIP NO. 5: JOIN
I’m not the first author to see the potential in their excited readers. And we all love feeling a part of something EXCLUSIVE. So, many authors create “launch teams” for new books for readers to join — members essentially become an extension of the authors marketing team, agreeing to be a cheerleader for the book in a variety of ways. This can include all of the above ways to promote and more! I’ve been a part of several launch teams and have really enjoyed feeling a part of making a book release successful. Watch for these opportunities from authors you follow.
Of the above tips, what’s your favorite way to support your favorite authors?