DIY Branding Strategy: Part 2

As promised, it’s Thursday and I’m wearing my Communications Director hat to bring you the second of three installments of my DIY Branding Strategy series. Last week, we talked about how important it is to define your product, audience and story. Did you miss it? Check it out here. (Oh, and be sure to read toContinue reading “DIY Branding Strategy: Part 2”

DIY Branding Strategy: Part I

For over a decade, I have been blessed to work in church communications for a few large congregations. I’m responsible for brand management, marketing, content strategy, social media, and graphic design. I’m not a trained expert in these areas (my Master’s degree is in editing/publishing with a concentration in book design), but I’ve picked up some tricks ofContinue reading “DIY Branding Strategy: Part I”