A Time for Every Purpose: Reruns

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Have you ever considered the popular passage from Ecclesiastes about a time for every purpose under heaven to be comforting? Oh, I have. It takes away guilt and allows for each season of life to have a place. As our energy, passion, inspiration, and time ebbs and flows we often feel obligated to keep up the pace and not loose ground. But there’s a time for rest. A time for contemplation and recharging. Continue reading “A Time for Every Purpose: Reruns”

DIY Branding Strategy: Part 2

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As promised, it’s Thursday and I’m wearing my Communications Director hat to bring you the second of three installments of my DIY Branding Strategy series. Last week, we talked about how important it is to define your product, audience and story. Did you miss it? Check it out here. (Oh, and be sure to read to the end of this post for a fun teaser.)

Once you have a well-defined purpose and direction, you’ve got to create a visual representation of your brand.Continue reading “DIY Branding Strategy: Part 2”

I Should Write That Post…

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I am often so overwhelmed with the shoulds of life that I lose sight of the cans. Obligation, duty, and responsibility are noble things in life. Often very necessary for a variety of reasons. And I’m not arguing against their place. However, obligations have a way of clouding our awareness of opportunity. Of blessing.Continue reading “I Should Write That Post…”

DIY Branding Strategy: Part I

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For over a decade, I have been blessed to work in church communications for a few large congregations. I’m responsible for brand management, marketing, content strategy, social media, and graphic design. I’m not a trained expert in these areas (my Master’s degree is in editing/publishing with a concentration in book design), but I’ve picked up some tricks of the trade that have given me a leg up on developing my own brand as an author.Continue reading “DIY Branding Strategy: Part I”